Griffith Observatory
Growing up in Los Angeles, I spent many weekends exploring Griffith Observatory with my family. The iconic views, engaging exhibits, and immersive shows at the Samuel Oschin Planetarium make the observatory such a historical icon of Los Angeles.
The Griffith Observatory was in desperate need of an update to its identity. I focused on updating the brand to be contemporary and inviting for all ages.
The Identity
When creating the mark, I was inspired by the orbiting of the planets and the orientation of a telescope. The angle of the G mimics the angle of a telescope tilted toward the sky. The GO, when paired with the logotype, reads as GO Griffith Observatory, which invites the audience to go to the observatory.
The Strategy
I chose to use vibrant gradients to give the observatory a sense of playfulness and energy. Exploration was a key driver in creating this identity and brand voice. People go to the observatory to explore and learn about the universe. The new identity reflects the curiosity and excitement of space exploration.
